Information, Education and Communication: Magazine


Magazine:

Magazines are usually published once a month or once a week.

Basic Classification:

  1. General consumer magazine.
  2. Professional magazine.
  3. Womens magazines.
  4. Business magazines.
  5. Developmental programme magazines.
  6. Newspaper magazines.
  7. Miscellaneous.


Merits:

  1. Selectivity of readers.
  2. Magazine reader is considerably younger and better educated than in the non-reader.
  3. Reader confidence is its asset.
  4. National coverage.
  5. Long life.
  6. Bestows prestige.
  7. Imaginative use of space adds to the flexibility and elasticity of display treatment.


Limitations:

  1. Time consuming for planning and publishing a magazine.
  2. Only infrequent communication with the readers.
  3. Expensive.